Entries by ableit88

Here’s Why Your Clients Don’t Trust Your Website

For website developers, it’s not so pleasant when clients review your designs and return with a ton of changes to the site without any solid reasons behind their decisions on doing so.

Initially, they seemed pleased with the designs, you presented everything to them, delivered all the requirements they needed, and put your best team on the project. However, for some reason, your concepts get rejected by the clients, and you have no idea why.

Here are some of the reasons why your clients don’t trust your design concepts, Read on to find out more about this common occurrence in the website development industry.

You didn’t involve your clients in the conceptualization stage

 

When creating design concepts as a website designer in Singapore, alot of effort and time goes into the wireframing, and sketching stages, which is something every design team is aware of. Do our clients know this? Unfortunately not, in most cases. Due to lack of communication in these early stages of design, many gaps appear and cause issues when delivering projects.

How do we solve this issue at Able It? For starters, we involve our clients in every step of the UX design to reduce the possibility of the concepts being rejected, as the clients have much more involvement in them, as they were practically part of the team. As a general rule, from the requirement gathering stage, some members of the client’s team will be part of the decision making process.

 

Expectations Of the Client were not managed well enough

Expectations

 

From a simple Google search, you will be able to find countless articles and resources on managing client expectation, especially for digital marketing agencies and web development shops. Who’s job is it to manage the client’s expectations in your agency?

Is the role clear? As a general rule, this falls onto the project managers or account executives, and the design team should in no way be involved with this, leaving them to do what they do best. Here are some pointers that we can use.

Your team didn’t do enough competitive analysis research

 

As agencies, it’s no longer sufficient to design based on our whims and fancies, or by researching Behance, Dribble, Pinterest and other similar sites for design inspiration.

We have to also keep up with the competition, and sometimes this involves a little analysis of our competitor’s behaviours, by doing good research on them and their websites, their landing pages, and even their user interface workflows.

Should you choose to ignore this aspect, when delivering the final product, you may find that some of your clients may be disappointed, as they themselves are consistently looking up on their competitors’ sites.

 

Are your designs simple enough?

 

When creating prototypes and concepts, we often get carried away and include bells and whistles (design additions) that are not necessary.

Remember, the goal of every website, especially for consumer and ecommerce websites, is to be able to convert as many users as possible into paying customers.

Keep the designs simple, and the clients will love you for it.

Lack Of Strategy In Site Architecture

Site Architecture

 

Overlooking planning the site strategy is the most commonly overlooked task that most development agencies are guilty of doing these days. Why would this lack of strategy affect your client’s trust towards your design concepts? Take for example, the homepage, or a landing page that gets high traffic volume for the client. Without a deep understanding of how the client’s business works, such as their target customer persona, user demographics, it’s almost impossible to design a website that’s worthy of acceptance by your clients.

This is why the strategy of planning the site together with your clients is extremely important in the UX design process.

The goal of the development team is to align the business goals of the client with the website.

A UX and site architecture strategy ensures that innovative approaches like storytelling and conversion rate optimization are utilized to ensure a site that generates a good return on investment for the client.

Summary

Although the web development industry is not new, it still remains a huge challenge to ensure that your clients are in line with your design concepts. Be aware of every step of communication with your clients, use collaboration software such as Avocode, Invisionapp, and others, and try to use prototyping software in order to be able to obtain fast feedback from your clients.

As you already may know, web design projects should be largely collaborative efforts between the agency and the clients.

14 Essential Tips In 2019 For Improving Your Web Design

A visitor will determine if he wants to stay to look at your page or not in just five seconds of landing on your page. A website has a very small timeframe to impress the audience and the website needs to be designed in a way to keep the visitors attracted to your webpage. Your website needs to communicate with the visitor about what you do clearly. To help you achieve the goal, we have some 14 essential tips to improve your web design

Have a plan

Ensure that your website meets the needs of your visitors, one needs to have a plan to attract them. You want to know what the visitor expects and want to design your webpage accordingly.

Remove certain elements from your website

Navigation

There are certain elements in your website that is an instant turn off and can distract the audience from conveying the proper message — things like complicated animation, long contents, unrelated website image.

Include social share and follow buttons

Great content on your website will take you a long way, but by adding social share buttons, you will ensure that the social media traffic, can generate a lot of traffic on your website.

Implement call to action

Once the visitor is on your site, let them know what to view and what actions they can take to lead them to the right page.

Use relevant images

Images convey a lot to the audience, and using the right one will help you ensure that the content is elevated.

relevant images

Navigation

When designing a website, add a navigation key. As a navigation key gives the website an illusion of being organized and also enable the visitors to reach them easily.

Let them visit and scroll your homepage

Do not hesitate to keep your home page a little longer. This helps the visitor to direct them and use the proper areas of the site to help create a seamless experience.

Do not be afraid of white space

White space is essential as it is an important design element that helps break the page. This increases readability and makes sure that it is differentiated from other pages.

Mobile Optimization

80% of the internet user you see today use mobile to get their information. Try to optimize your webpage and ensure that it caters to the needs of mobile users.

Get found

Try creating a website that can be found easily and this starts with SEO strategy as it takes into consideration what your audience is searching for and allows your website to show, if relevant to the search.

Never Stop testing

Never Stop testing

Visitor if they find your page relevant check out your previous pages. It is your responsibility that your webpage is updated and also make sure that the information you put before is not outdated.

identify unknown 404’s

If you are a large website, they are possibilities that your website might have a few pages that are unresponsive which can throw your visitors. Evaluate your page and fix any broken pages to ensure that you have a high performing landing page.

Create New or Unique Offering

There are many other pages offering the same information as you, what are the thing that makes your website unique? Try to add offers, demos, and items to make sure that your website is attractive.

Update your content

The main purpose of writing the content is to attract visitors. Try inserting words like we and our to help them understand and directly explain the issue.